Organizers of Houlton’s eclipse celebration receive governor’s tourism award

Aroostook County’s close-knit community of Houlton, Maine, has earned well-deserved recognition for its ambitious and remarkably successful hosting of the 2024 Total Solar Eclipse. The Southern Aroostook Development Corporation (SADC) Attraction Committee, the driving force behind the town’s celebration, received the Governor’s Rising Star Award at Maine’s annual tourism conference in Bangor — a testament to its vision, collaboration, and tireless preparation.

With a population of just 6,000, Houlton was one of several communities in Maine situated within the path of totality on April 8, 2024. Recognizing the rare and fleeting opportunity to attract thousands of visitors, the SADC Attraction Committee — made up of local business leaders and civic partners — began planning years in advance. Their mission: to position Houlton as a welcoming and prepared destination for eclipse chasers from around the world.

Skeptics initially doubted whether the small town, with its limited restaurants and lodging options, could accommodate the surge of visitors expected to quadruple its population. Yet the planners pressed on, embodying Maine’s hallmark resourcefulness and determination. Committee members consulted other towns that had hosted similar events, compiled comprehensive lists of visitor needs, and mobilized the community to rise to the occasion.

Their efforts resulted in creative solutions across the board. Locals opened spare rooms and properties through Airbnb and Hipcamp. Hundreds of portable toilets were secured, food trucks lined the streets, and area churches offered meals and refreshments. A welcoming committee — the Houlton Ambassadors — was also formed to assist with parking, traffic, and visitor hospitality.

The payoff exceeded expectations. More than 20,000 visitors converged on Houlton, traveling not only from other parts of Maine and the U.S., but also from international destinations such as the United Kingdom, Japan, Italy, and the Dominican Republic. Favorable weather conditions spurred a last-minute influx of eclipse enthusiasts who had originally planned to visit other states.

The event also drew national media attention, NASA scientists, and documentary filmmakers from New York City, who captured the community’s collective efforts in A Place in the Sun.

Houlton’s eclipse celebration stands as a powerful example of how small communities, when united by vision and hard work, can create extraordinary experiences with a lasting impact.

Source: The County (April 11, 2025)